launch press release, july 30
July 30, 2013, FOR IMMEDIATE RELEASE
editormiaminice@gmail.com
MIAMI NICE, Miami's only hyper-local publication, has grown up.
After three-plus years as a little baby blog, we finally moved out of Mami and Papi's house into our new digs – miaminicemag.com. MIAMI NICE's brand new website features an interactive map, pop-up shop and new features daily including interviews, culture and style.
Miami, FL - MIAMI NICE is a website about authentic Miami culture. It's a strip mall sushi place on Bird Road and 57th. It's showing up an hour late and being the first person there. It's buying mangoes at an intersection. It's planning your outfit for heat, 20-minute thunderstorms, but more importantly, mosquitos. We're lifelong Miamians, and we know these things. Actually, we think they're really nice.
MIAMI NICE focuses on what's nice about Miami. We're exploring the things you never have time to do. Need a new lunch spot by your office? Been looking for the perfect crocheted bikini? Want to make a Vietnamese sandwich out of your leftover picadillo? That's what we're here for.
MIAMI NICE started as a summer pop up blog. The concept was simple - so many young Miamians leave town for college, come back over the summer and look for something new to do. It grew. We threw a party or two, had tea with Stella McCartney and toured the construction site of the new art museum. We interviewed local swimsuit designers, jalapeño jam makers, guayaba macaroon bakers, late-night DJs, music managers and more nice people.
Now, we expanded into a full-time blog, and have now launched a website featuring an interactive NICE PLACES map, a POP-UP SHOP featuring local artists and regionally sourced vintage, and more, more, more of the features people have come to love like interviews, recipes, resort fashion and #onlyinmiami snapshots.
WHO IS MIAMI NICE
MIAMI NICE was created by Patricia Guarch Wise. She was born in Miami, raised in Miami, and went to college in Boston and then New York, where she quickly realized she is obsessed with Miami. Patricia is an English-speaking Latin American, a cultural mutt with Panamanian, Cuban, Lebanese, Spanish and British blood who likes paella, stone crabs, paranormal activity and Proenza. She studied Image Construction and Representation at the Gallatin School of Individualized Study at New York University. Her studies included work in trend-forecasting, magazine publication, cultural curation and non-fiction writing and MIAMI NICE was the case study for her thesis. Currently, she runs MIAMI NICE and is a freelance digital brand consultant and blogger who lives in a 1940s cabin in Coconut Grove.
FIND MIAMI NICE
We're at www.miaminicemag.com , on www.twitter.com/miaminicemag , www.facebook.com/miaminicepopup and www.instagram.com/miaminicemag . Oh, and we're pretty Pinteresting – www.pinterest.com/miaminice .
PARTNER WITH MIAMI NICE
We're looking for brands to partner with MIAMI NICE in creative ways. We see our partners as true collaborators who are looking to connect with our readers and do something nice for Miami. Content sponsorship, video collaborations and traditional ad space are just some of our ideas. Let's work together to get your brand in the hands of our smart, digitally-savvy and loyal readers.
CONTACT:
Patricia Guarch Wise, editormiaminice@gmail.com
Patricia is available for interviews and coverage.