100 montaditos x 100
speaking of 100 Montaditos, the Spanish-outposted brand is soon to expand like Starbucks- but faster. Expect to see 100 Montaditos everywhere (including, we've heard, where the current Baja Fresh on Miracle Mile is) as they plan to take-over the world. With their tiny montadito bocaditos going for between $1.00-$2.50 we're totally down with that.
The Spanish parent company of 100 Montaditos is planning on opening 4,000 US stores in five years. Which seems like a great use of all the empty storefronts that pollute our Main Streets USA nowadays.
What do you think? Over ambitious or delicious plan?
image and info via businessweek.com