the food truck bubble starts to burst
nothing gives me a stomach ache quite like Cold Stone Creamery; it's how I found out I was lactose intolerant. Sure, it's an amazing luxury to get the toppings mixed in for you on a cold stone, but after some boys in high school worked there and came to school telling stories of the things they'd gotten away with I vowed to never eat there again. Now I have another reason.
Cold Stone is starting the bursting of the food truck bubble. And that's a bubble I am still enjoying.
A while back I read something about the LA food truck scene's bubble burst. Like most trendy movements, the food truck frenzy started with some small businesses, cool dudes that couldn't afford a four walled restaurant and a pure idea to produce some quality food. Much like in Miami, it became a sensation as cheap food of good quality deserves to be .
But soon enough the corporate monsters who always come along and squash dreams and ruin fun things saw food trucks as an opportunity, not realizing, of course, that what's cool quickly becomes uncool when it's pounced on. Enter, the Cold Stone Creamery truck. Lame.
here I am on the new times website enjoying a quality craft macaroni and cheese meal. |
the beginning of the end. |