use protection
isn't it nearly impossible to wake up and put on a moisturizer with SPF everyday and a sunscreen just for day to day life (if you're a man, fuggedaboutit, you probably already switched screens to your fantasy football league or something), even though you know you should what with global warming and all that?
Mott 50 is a clothing brand whose pieces are all UPF (the SPF equivalent for clothes) 50 and all you have to do is throw them on, no icky time consuming creams required. Usually, this kind of eco-green-hippie-stuff looks like eco-green-hippie-stuff, but Mott 50 is actually some sharp looking and wearable clothes that make it easy to forget about all the annoying stuff and throw on a sweet looking tunic, because everyone remembers to wear clothes.